ABOUT DEMI LITTRELL
OUR ASPIRATION
Imagination and creativity are superpowers. They can change minds and alter the world. Our mission is to spark both.
Inspired minds inspire.
Manifest YOU.
AMORE LITTRELL-FELLINI
FOUNDER & DESIGNER
Following her studies at USC and stints as assistant to Mrs. Cary Grant and Rob Reiner, Amore launched her fashion career in New York City as the assistant to fashion designer Adrienne Vittadini, the “Queen of Knitwear.”
Just a few years later, she was designing menswear for a world renown international fashion conglomerate, also based in New York.
Later, Amore led marketing for a global fashion brand, and, under the tutelage of Vogue’s former publisher, she was the founding editor-in-chief of FASHION ALERT, an ezine for MAGIC, the largest fashion trade show in North America.
Along the way, Amore, with a B.A. in Creative Writing and Cinematic Arts from USC, made personal award-winning short films and created television shows for top production companies and networks. Inspiring her passion for art, in all its forms but especially dance and fashion - was her grandmother Dee, a lifelong dance teacher and hometown style icon.
So, it is with a cineaste’s eye, a dancer’s soul, and an inherited force of nature, that Amore's creative vision for LITTRELL is to craft it iconic.
Photo: Amore in Rome wearing a charm bracelet that belonged to her grandma Dee and features charms collected on her travels.
DEE LITTRELL
OUR ORIGINAL ICON
Doretta "Dee" Littrell, who was born in California in 1924, was a woman who thought age was just a number - - she even had a pillow that said so - and saw the world as one big glorious invitation - especially to dance, travel and enjoy fashion.
"Grandma Dee" as her many grandchildren called her, studied dance in the 1950's, traveling around the country to learn from some of the best dancers in the world and in 1955 opened her own studio in the basement of her home. After getting her Master's at age 43, she taught dance at the high school for 20 years, launching the beloved dance, drill and cheerleading programs - famously even driving the bus to competitions (as a workaround pre-Title IX). At eighty, she was still water-skiing and at 87, she was doing Zumba every week, even leading some classes.
A fashionista before her time, Dee took pride in her appearance. From fitness to fashion, she believed appearances set the proverbial stage. A design of hers, under the label "An Original by Dee," garnered her a win in a statewide Mrs. contest.
FROM MUSE TO MISSION
Our mission is to carry on Dee's revolutionary mantra and inspire women "of all numbers" to take on the world and all its invitations...
Photo: Dee, who was 5'5" incidentally, stands beside Jayne Mansfield.